Mission Statement:“Inspire others to do more. Do more for yourself. Do more to help others. Do more to live life now.”
Step 1: They found a cool 1968 Mobile VW Bus to sell their apparel out of it. The bus was something classical and something groovy, but most importantly, it was paradoxically symbol to the bumpy ride we all experience in life. It also represented the idea of overcoming life’s problems, pushing FWD and Doing More to live a wonderful life.
Step 2: FWD describes their founder’s story and desire for life to DO MORE and chose that creating a lifestyle around the FWD clothing brand was the best way to encourage people to live their lives to the fullest.
Step 3: They found local non-profits to associate with and sold cool and relaxed attire to support their mission of giving back and inspiring their FWD society to DO MORE.
Once you shop with them, you are more than a shopper; you are an expansion of the FWD family. You can help them to continue to make great gear, make a different in their communities and live life in FWD clothes.